Securing a website and its customer’s data is of utmost importance to both the clients and the website owners. Data security ensures that your website’s data and customer’s private information do not get in the hands of hackers and malicious software. Several hosting providers provide security measures such as a Comodo SSL certificate, firewalls, etc., within their web hosting plans in India.
There is no doubt that such security measures, such as an SSL certificate, protect a website’s data, but in this article, we shall see how it affects your website’s SEO (Search Engine Optimization) factor.
What is an SSL Certificate?
Secure Sockets Layer or SSL is a cryptographic protocol or an additional safety layer that ensures secure data transmission on the internet.
An SSL certificate for websites is especially important if they sell products or services and collect customer’s sensitive and confidential information such as credit card details, passwords, etc. it creates an encrypted route between a customer’s web browser and the website’s server, ensuring that the data transmitted is private and no third party can access or modify it.
How Does an SSL Certificate Affect a Website’s search engine rankings?
SEO is an important factor that determines a website’s growth and visibility. Therefore, your website must fulfil the SEO ranking factors and achieve a higher SERP (Search Engine Results Page) position, to reach a wide range of customers and increase your business sales.
SSL security helps achieve this and affects your website’s SEO in the following ways:
1. Boosts Serp Or Search Engine Rankings
Google prefers and provides an added benefit to websites that have an SSL certificate installed on their websites. Google filters the website search results based on the verification and authenticity of the websites and preferences SSL certified and secured websites over other websites, which ultimately improves the website’s rankings on the SERP.
SSL certificates help you switch from HTTP to HTTPS, which positively impacts the search engine rankings, helping websites double their customer reach.
However, it is crucial to note that an SSL certificate alone won’t rank your website in a higher SERP position. You also need to take care of other SEO factors, such as security, accessibility, along with installing an SSL certificate to boost your website’s reach and visibility.
2. Enhanced User Experience
If a user or a customer comes across an unsecured website and security warnings, they are less likely to continue the further navigation, increasing a website’s bounce rate. In contrast, a safe and secure website improves customer experience, and they feel comfortable sharing their personal information, rest assured that it is safe with the website.
Google notices an increasing customer bounce rate and demotes such websites down the SERP ranking position. As a result, the fewer website traffic and views lead to poor SEO performance, negatively affecting the SEO ranking.
Thus, an SSL certificate makes your business and website look credible and trustworthy, enhancing customer experience and improving your website’s SEO.
Summing Up
If you need your business website to thrive, not just in SEO rankings and results pages but also in general security, installing an SSL certificate in India is quite a necessary step. It will not only boost your website’s visibility and SEO rankings but provide a quality customer experience.
So, buy Comodo SSL certificates for your website to improve its security and perform well at SEO.